The World's Finest Ultra-Premium Spirits

Our Story

Since 1989, we've set out to craft the highest-quality spirits in the world. While taste is paramount, we're also committed to the process in which our products are made. Traditional techniques that rely heavily on people rather than machines remain an integral part of our philosophy, and we've also incorporated numerous green initiatives to reduce our carbon footprint.

Preserving a way of life

Meet one of our founders, John Paul DeJoria, and see what inspired him to make Patrón an environmentally friendly, people-first company.