A World-Class Home for a World-Class Tequila
Hacienda Patrón in Jalisco, Mexico is Much More Than Just a Distillery
ATOTONILCO EL ALTO, Jalisco, Mexico – When every step in the process of creating the world’s finest ultra-premium tequila is done with the utmost care and precision, the physical surroundings of the distillery play an important role. The home for Patrón tequila, recognized across the globe for its sophistication and high-quality, is a beautiful Hacienda in the Highlands (Los Altos) of Jalisco, the premier tequila producing region of Mexico, that includes distillery buildings, a liquors facility, environmental areas, gardens, and a luxury 20-room guesthouse.
“We call our home ‘Hacienda Patrón’ because traditionally a ‘hacienda’ refers to a big land area, often with several buildings, that is managed by an individual or a family. Just as chateaus are to wineries, our Hacienda is truly the heart and soul of our brand,” said Ed Brown, president and CEO of Patrón Spirits International.
The main distillery building at Hacienda Patrón houses much more than tequila production. The Spanish Colonial-style hacienda building includes a luxury living cottage, kitchen and dining rooms, an English style solid mahogany bar, and an auditorium. It also houses a chapel devoted to the Virgin of Guadalupe, located right in the middle of the main building so the company’s employees can start and end their day in traditional worship.
“We built and furnished Hacienda Patrón in traditional style, as a unique and special place where our visitors and employees would feel welcome, a place truly befitting the world’s highest-quality, handmade tequila,” added Brown.
The central Hacienda building was designed and built from the ground up, inspired by Mexican, Spanish, French and Italian design and architecture. With similar care and attention to detail that goes into producing Patrón tequila, sixteen craftsmen hand carved local stones, called Cantera, piece by piece for nine months to create the unique arches of the corridors and foyers. Every door and window was handcrafted, and the hallways, ceilings and walls were designed to match the style of the 1700s. In all, 1.5 million solid bricks were used to construct the Hacienda’s original walls and arches.
The building’s main foyer, just inside from the tranquil gardens in the exterior courtyard, stands 45 feet high inside a beautiful domed ceiling made from brick. The entryway is highlighted by a wrought iron chandelier, custom designed near Guadalajara in the town of Tlaquepaque. The French, Italian Indian, English and Mexican-style furnishings and décor throughout the building were collected by Patrón from around the world, just as traditional Hacienda owners have done for centuries.
Hacienda Patrón also includes a separate distillery building nearby, often called “Casa Patrón,” where some of the roller mill tequila used in the Patrón blend is produced. Also on the Hacienda property, in a separate building, is the facility where Patrón XO Cafe and Patrón Citrónge liqueurs are produced. The Hacienda grounds also include a full-service 20-room lodge (“La Casona”) for invited guests.
Aside from the physical buildings, what also makes the Hacienda so special is the care and attention taken there to focus on environment preservation. For example, Patrón has installed a reverse osmosis plant on the Hacienda property to treat stillage – the by-product of distillation. Also, leftover agave remnants are turned into organic compost, which is spread in Hacienda gardens, as well as those in the local community. The Hacienda Patrón distillery has earned ISO 14001 certification, and clean industry certification from PROFEPA (the Mexican Environmental Protection Agency) for these efforts to reduce waste, lessen emissions, and limit other environmental impacts.
“Hacienda Patrón symbolizes everything that makes our tequila the finest in the world. Every detail at our Hacienda and every step we take to help the community and environment there, embodies the quality and care that goes into producing Patrón tequila,” added Brown.
According to Mexican regulations, all licensed tequila producers in Mexico must be assigned a Normal Oficial Mexicana (NOM) number, assigned by the Consejo Regulador del Tequila (CRT). This unique four-digit code can be found on every bottle of tequila authentically produced and bottled in Mexico. The one and only NOM designation for Hacienda Patrón is 1492, and Patrón is the only tequila produced there. (For more information about NOM, and to search who produces other tequilas, visit www.KnowYourNOM.com.)
From hand-harvesting the highest-quality 100 percent Weber Blue Agave, to the traditional, time-honored distillation process and individual labeling, numbering, and inspection of each bottle, Patrón tequila is crafted with meticulous precision and care. Though Patrón has grown to become one of the most-recognized and respected luxury spirits brands in the world, it is still exclusively produced in the Highlands of Jalisco, Mexico, in the same small batches and with the same commitment to quality and craftsmanship. For more information about Patrón tequilas and liqueurs, please visitwww.patrontequila.com.