ATOTONILCO EL ALTO, Jalisco, Mexico – Patrón Spirits has launched the first brand extension in the highly successful Patrón Citrónge liqueur line. New Patrón Citrónge Lime is an ultra-premium liqueur crafted from the highest-quality Persian limes cultivated from the Mexican states of Veracruz, Michoacán and Colima. For decades, Mexico has reigned as the premier growing region for lime, and the world’s largest producer and exporter of this savory citrus fruit.
The Patrón Citrónge brand was first introduced in 1992 with the launch of Patrón Citrónge Orange liqueur. Patrón Citrónge Lime was launched in 2014, and now also Patrón Citrónge Mango (released in 2015) has been added to the line.
“We originally developed Patrón Citrónge Orange liqueur to complement margaritas, and of course it’s still the ideal ingredient to prepare an authentic, high-quality margarita cocktail. But the versatility of this spirit is endless, and over the years bartenders and chefs have asked us to explore a lime flavor extension to widen the variety of cocktails and food recipes that are possible with this unique spirit. And that need has become even more compelling with the recent volatility of lime prices and availability,” said Ed Brown, President and CEO of Patrón Spirits International. “We’re very proud to add this innovative new lime liqueur to our growing portfolio of ultra-premium spirits.”
Lime has been enjoyed for centuries for the fresh accent it adds to food and beverages. Patrón Citrónge Lime liqueur (35% alcohol by volume, 70 proof) is crisp and smooth, with the well-balanced juicy and sweet flavor of top-quality lime, and long-lasting finish. It’s excellent mixed into any number of cocktails, or as a delicious addition to sauces and desserts.
The cork-finished Patrón Citrónge Lime bottle, available in 375ml, 750ml and 1liter sizes, was designed to align with the Patrón Citrónge Orange liqueur bottle. The package communicates the brand’s upscale, ultra-premium positioning, and the extended neck on the bottle also makes it easy to pour.
From hand-harvesting the highest-quality 100 percent Weber Blue Agave, to the traditional, time-honored distillation process and individual labeling, numbering, and inspection of each bottle, Patrón tequila is crafted with meticulous precision and care. Though Patrón has grown to become one of the most-recognized and respected luxury spirits brands in the world, it is still exclusively produced in the Highlands of Jalisco, Mexico, in the same small batches and with the same commitment to quality and craftsmanship. For more information about Patrón tequilas and liqueurs, please visit www.patrontequila.com.