NEW YORK, NY (September 9, 2015) – The Patrón Spirits Company announced today the Grand Prize winner of the second “Art of Patrón” Bottle Art Competition, an initiative encouraging fans and artisans across the country to use Patrón’s signature bottles as artistic inspiration for a chance to win $10,000.
Rebecca Stoneback of Asbury Park, New Jersey, was selected from nine other finalists as the winner for her entry “La Abeja,” a one-of-a-kind necklace representing the more than 60 hands it takes to make Patrón’s iconic bottles. She handcrafted her beautiful piece by melting and sculpting the glass from a Patrón Silver tequila bottle into 60 abstract beads. She then molded metal bee wings – representing the brand’s signature bee – around a small glass vial containing Patrón Silver tequila placed in the center of the jewelry.
"I feel honored to have been selected as the winner out of so many thoughtful entries,” said Stoneback. “I'm ecstatic that the judges, as well as the many Patrón fans, chose my piece as their favorite, and I wish I could thank each one of them personally."
To enter The “Art of Patrón” Bottle Art Competition, applicants created an original work of art or functional item that contained, was made from, or depicted a Patrón bottle or component. Along with the art, they submitted a short essay describing the inspiration behind the piece.
“We’re proud that our iconic bottle and its design can serve as a vehicle of creative expression for consumers passionate about our brand,” said Lee Applbaum, Global Chief Marketing Officer at Patrón Spirits. “The ‘Art of Patrón’ Bottle Art Competition represents and rewards the creative spirit of our fan base.”
After receiving hundreds of entries, a panel of judges (representing artisans and members of the spirits community) selected 10 finalists based on overall creativity, unique use or representation of the Patrón bottle, visual appeal, and the persuasiveness of their essay. From Aug. 10-23, 2015, the top 10 submissions were featured on the Art of Patrón website, www.ArtofPatron.com, for public voting to help select one entry as the Grand Prize winner. Stoneback netted the highest total score from combining the Judging Panel Score with the Public Vote Score to win $10,000 and national exposure for her art. The remaining nine finalists each received $1,000.
About The Art of Patrón brand platform:
The Art of Patrón platform brings together five pillars that celebrate the unwavering artistry of the brand: culinary arts, mixology and cocktails, music and culture, the iconic Patrón bottle itself, and of course, handmade Patrón tequilas. The integrated program recognizes artists’ commitment to his or her respective craft – from tequila makers to bartenders to musicians and chefs – with a 360-degree approach through marketing, public relations, digital and events. The Art of Patrón initiative comes to life in a digital hub at www.ArtofPatron.com, with support from Patrón’s @Patron social media channels (with the hashtag #artofpatron). The Art of Patrón program also includes off-premise retail materials, on-premise integration in bars and restaurants, and PR and media support. Patrón also hosts several Art of Patrón events across the country as well, in addition to Secret Dining Society dinners, activations with partner Rolling Stone, and numerous sponsorships of culinary, food and cocktail festivals.
About Patrón Tequila:
From hand-harvesting the highest-quality 100 percent Weber Blue Agave, to the traditional, time-honored distillation process and individual labeling, numbering, and inspection of each bottle, Patrón tequila is crafted with meticulous precision and care. Though Patrón has grown to become one of the most-recognized and respected luxury spirits brands in the world, it is still exclusively produced in the Highlands of Jalisco, Mexico, in the same small batches and with the same commitment to quality and craftsmanship. For more information about Patrón tequilas and liqueurs, please visit www.patrontequila.com.