Mission

In 1989 two visionaries, Paul Mitchell Systems co-founder, John Paul DeJoria and entrepreneur Martin Crowley formed The Patrón Spirits Company with the singular goal of producing “the best tequila in the world”.

They took the100% pure Waeber blue agave, grown in the hills of Jalisco Mexico, and blended traditional techniques with modern technology. They created the world’s first ultra-premium tequila.

Under the stewardship of DeJoria and former Seagram executive Ed Brown, a new distilling factory was built in Jalisco. With the guidance of the renown master distiller Francisco Alcarez, the new factory was designed to be state-of-the-art with a core steeped in tradition.

Patrón Tequila is today, the world’s number one ultra premium tequila, outselling it’s nearest competitor by eight times in the United States alone.

In 2004 Patrón Tequila was recognized with the American Academy of Hospitality Sciences Five Star Diamond Award. Patrón is the first spirits brand ever to receive this prestigious honor. Also in 2004, Patrón received Impact Magazines “Hot Brand of the Year Award”.

Patrón Tequila continues to set new sales records every year. In 2004 the company will sell more than 325,000 cases in the Untied States alone.

Nine distinctive products now share the Patrón label; Gran Patrón, Patrón Añejo, Patrón Reposado, Patrón Silver, Patrón XO Café, Patrón Citrónge, Pyrat Cask, Pyrat XO Reserve, Pyrat Superior Blanco. Each of them is the finest of their brand. The newest, Gran Patrón Premium, is an extraordinary triple distilled pure tequila. Once again, Patrón is raising the bar.

The Company’s headquarters are in Las Vegas Nevada.